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New media as a means of obtaining information among secondary school students
Janovská, Markéta ; Jirků, Jan (advisor) ; Šimková, Karolína (referee)
This diploma thesis entitled New media as a means of obtaining information among secondary school students deals with the role of new media in obtaining information among students of the second year of grammar schools and non-grammar school types of secondary schools. The aim of the thesis is to find out what news consumption looks like among secondary school students, whether they get information only through new media, or if some of them turn to traditional media as well. The theoretical part of the thesis describes what new media look like today, or whether they can be an easier means of spreading disinformation. Part of the work is devoted to how different authors view media literacy. The topic of the theoretical part is also the news consumption of young people - what means media literacy, whether young people are able to distinguish between information and disinformation, and that problematic media use can, in the worst case, end up in cyberbullying. The analytical section is devoted to a questionnaire survey, which was carried out among students of the second year of secondary schools in seven regions. 314 students in the respective regional towns participated in the research. The graphically processed results are verbally described and explained in the thesis. In the annex of the diploma...
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I Am The One Who's Gonna Steal Your Job
Ilič, Risto ; Houser, Milan (referee) ; Mazanec, Martin (advisor)
The diploma thesis I Am The One Who's Gonna Steal Your Job deals with the transitional period in the life of a young artist who dreams of career realization in his field. He thinks about how to achieve this when he realizes that even a less established painters can often sell their paintings for thousands of czech crowns, because paintings can be easily commodified and, as a result, placed in the interior. He thus decides to leave his area of practice and tries to get into the market with traditional artistic media with the help of artificial intelligence and marketing. He doesn't go far for visual inspiration, as he tries to recycle and distort photos (so-called visual smog) of a corner store on the other side of the street. The thesis deals with the issue of the emergence of artificial intelligence in the field of visual arts and with the eternal question of the ethics of the authorship of a work of art and its authenticity. It also deals with the question of the employment of art school graduates. Therefore, the work does not only provide a subversive analysis of the art market but also a reflection of the position of the artist participating in this market.
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Relation between Jair Bolsonaro and tradicional media
Jinochová, Tereza ; Miessler, Jan (advisor) ; Groman, Martin (referee)
The diploma thesis Relation between Jair Bolsonaro and traditional media deals with examining and describing the development of Brazilian media system. Traditional mass media in Brazil used to be during the history considered hegemonic, however this approach to the media is changing since the entry of Jair Bolsonaro to presidency. This thesis deals with the description of traditional media owner structure, influence of evangelical churches on political and media scene and concerns also with a short introduction into historical context of operation of traditional media in the country. The main concern of this thesis are two biggest Brazilian journals, O Globo a Folha de São Paulo, which have the biggest reach in the country. Both these journals belong to traditional media companies, that have been on the Brazilian media market since the beginning of the 20th century. With the help of discourse analysis of articles from both journals and tweets of Jair Bolsonaro this thesis aims to describe the development of the relation between media and president since his candidature up to the present.
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The Role of Media in Eeveryday Life of Contemporary Early Teenagers
Gsöllhoferová, Markéta ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
This bachelor thesis investigates the influence of media communication channels on students in elementary schools, mainly from the point of view how the media influence is perceived by the students themselves. In the introductory part the thesis presents key theoretical findings from selected literature related to the chosen theme and the paradigms issuing from theoretical research, mainly in the field of television broadcasting impact on the selected age category and on its capacity to notice the media impact by itself. In order to set the theme in the appropriate context the paper also introduces specialized terms, theories on the media impact and an overview of the current level of media education in families and schools. The empirical segment, which is the main part of this thesis, explains in thorough detail the preparation, execution and outcome of the research questionnaire applied on two Prague elementary schools. The questionnaire was applied on students from the 5th to the 9th grade. The quantitative research measurement, which was calibrated to confirm or infirm the research hypotheses, often confirms the previous theoretical findings and results of earlier research by quoted specialists. This paper however enhances the existing literature with a few new and relevant findings in the...
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Traditional media and its battle against fake news: the case of BBC, ARD and Radio Free Europe
Čáslavská, Veronika ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This thesis examines how traditional media could reinforce its position as a reliable source of information, overcoming the huge amount of misinformation in public space. First, the thesis analyzes the concept of fake news, examining different concepts of this expression across American and Anglo-Saxon environments. In the following chapters, the thesis presents a link between trust in media and the spread of fake news, outlines psychological factors that allow for fake news to be spread easily and highlights the role of media literacy. Next chapters list the specific ways in which traditional media can fight against fake news, for example through slow journalism or factual verification. That is how the thesis gets to the three analyzed fact-checking departments, which were established as a part of foreign traditional media: ARD Faktenfinder, BBC Reality Check and RFE / RL / VOA Polygraph.info. These departments were founded between 2015 and 2017 and perceive verification of information as an independent journalistic output. Using semi-structured interviews, the thesis examines how these departments work, how they define fake news, what are their future plans or whether they actively contribute to the development of media literacy. Comparative analysis has shown that none of the departments has...
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The Role of Media in Eeveryday Life of Contemporary Early Teenagers
Gsöllhoferová, Markéta ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
This bachelor thesis investigates the influence of media communication channels on students in elementary schools, mainly from the point of view how the media influence is perceived by the students themselves. In the introductory part the thesis presents key theoretical findings from selected literature related to the chosen theme and the paradigms issuing from theoretical research, mainly in the field of television broadcasting impact on the selected age category and on its capacity to notice the media impact by itself. In order to set the theme in the appropriate context the paper also introduces specialized terms, theories on the media impact and an overview of the current level of media education in families and schools. The empirical segment, which is the main part of this thesis, explains in thorough detail the preparation, execution and outcome of the research questionnaire applied on two Prague elementary schools. The questionnaire was applied on students from the 5th to the 9th grade. The quantitative research measurement, which was calibrated to confirm or infirm the research hypotheses, often confirms the previous theoretical findings and results of earlier research by quoted specialists. This paper however enhances the existing literature with a few new and relevant findings in the...
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The issue of openness of the Czech traditional media towards Internet non-users
Macek, Oskar ; Lupač, Petr (advisor) ; Sládek, Jan (referee)
This paper deals theoretically and empirically with the issue of traditional media openness towards Internet non-users and its perception among non-users themselves. The theoretical part of the work outlines the problem of inequality in the information society and how specific content of messages in selected traditional media can contribute to these inegualities. The second part examines through a pilot content analysis the nature of the media content in the traditional Czech mass media with regard to the possibility of interaction and participation with the media and the usage of links to the digital content. On this basis, semi-structured interviews examine perception and reflection of such phenomena on a selected group of elderly non-users. The conclusion of this work consists of the introduction of the scheme of factors influencing the extent of perceived discrimination among non-users of the Internet in relation to traditional mass media.
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Media consumption of new and traditional media among Czech students
Čentíš, Jan ; Stroukal, Dominik (advisor) ; Tříska, Dušan (referee)
This thesis discusses the issue of media consumption among university and high school students in the Czech Republic. Following a foreign study, regressive models extended by new variable quantities are applied to a sample of 490 students, the influence on media consumption of which has never been quantified in the Czech realm. The important conclusion of this paper is the identification of different consumer habits among the analyzed group of students. The age of the student plays a significant role, as it has been proven that as a student ages, he or she spends more time using media. The age factor is also considerable in the selection of individual media, as traditional media and internet news servers are mostly preferred among older students.During the prediction of consumption, a substantial influence was identified among the newly applied variables, such as the ownership of electronic devices,the subscription to daily press, or even the situation when a student lives in a common household with their parents. On the other hand, there was no significant influence found with regard to either students'or their parents' income, or the students' working status. Additionally, contingent on the analysis, the relation between traditional and new media was examined.Based on the obtained results, we support the assertion that according to students the relation between these two media types is competitive, as far as consumption is concerned.
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